Duration

The apprenticeship will typically take 12-18 months to complete

Description

The PR & Communications Assistant apprenticeship is aimed at apprentices wanting to be involved in promoting brands and sharing dynamic messages.  It’s about building businesses, planning for success and upholding the reputation of clients and customers.  Apprentices would be part of an integral team that would define and promote marketing based campaigns and may be responsible for researching and understanding their clients’/organisation’s goals and then using their digital and communication expertise to support the day to day delivery of effective campaigns in order to deliver specific or organisational objectives.  They may be responsible for, or support, social media activity, blogs, press releases or planning events

Typically, PR & Communications Assistants either work in agencies or in-house for employers.  They communicate with different people; the media, the public, internal colleagues or any number of different audiences to get their client’s or organisation’s message across and influence opinions and behaviour in the most effective way.

Each apprentice will be allocated a Coach to support learning and preparation for EPA. In addition Progress Reviews will take place regularly to ensure the apprentice is on track.

End Point Assessment

The two EPA assessment methods are:

• Knowledge Test
• Project Report, Presentation and Questioning

Other standards in this section