Marketing T-level

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If you are interested in a career in Marketing then the Marketing T-level at Cirencester College is the course for you. This cutting-edge, two-year programme, developed with input from industry leaders, provides you with a comprehensive understanding of marketing principles, digital strategies, and consumer behaviour. Combining classroom learning with an extended industry placement, you’ll gain practical experience and valuable insights
into real-world marketing challenges. Studying T Level Marketing gives you a modern, employer-informed route into the world of marketing, sales and procurement. You’ll build strong foundations in the business environment, principles of marketing and sales, sustainability, communication, project management, and law/ethics, then apply your learning through practical projects.
Whether you’re planning to enter the workforce or pursue higher education, this T-level equips you with the skills and knowledge to excel in the fast-paced marketing sector.

What will I study in Marketing T-level?

On the T Level Marketing programme you’ll study a blend of core business knowledge plus an occupational specialism in Marketing, designed with employers so you can apply learning in realistic contexts.

Across the core content you’ll build the foundations you need to work effectively in the sector, including:

The Business Environment (how organisations operate and make decisions)
Principles of Marketing (why marketing matters and how it supports organisational goals)
Principles of Sales (customers, the sales process, funnels and pipelines, and building relationships)
Principles of Procurement (the role of procurement and how organisations source effectively)
Legislation and Regulation in Marketing, Sales and Procurement (e.g., data protection and compliance in marketing/sales activity)
Sustainability in Business (including the emerging green economy and how sustainability affects strategy and operations)
Communication in Business (communication process, channels, and communication in workplace contexts)
Project Management (planning, delivery, and reviewing project outcomes)
Impact of Technology on the Business Environment (digital tools and emerging technologies in sales and marketing)
Legislation, Regulation and Ethics in the Business Environment (why business activity is regulated and the importance of ethical practice)

Occupational specialism

In the Marketing specialism, you’ll develop hands-on skills through a project-based approach, working through five key “Performance Outcomes”:

Apply research methods to acquire and analyse information to support marketing activities
Assess customers and stakeholders
Develop and define propositions for marketing activities
Deliver effective marketing communications
Analyse and evaluate marketing delivery effectiveness

Alongside this, the wider T Level programme includes a minimum 315-hour industry placement, so you can build confidence, professionalism and real workplace experience while you study.

Entry Requirements

At least five GCSEs at Grade 4 or above all from the core subjects, including English and Maths

How will I learn?

On the T Level in Marketing, you’ll learn by doing — combining engaging classroom sessions with a minimum 315-hour industry placement, giving you real experience to talk about in interviews and on your CV. You’ll work on practical, employer-relevant projects that mirror what marketers do day to day: researching audiences, spotting opportunities, shaping ideas into clear propositions, creating effective marketing communications, and measuring what worked (and what to improve). Once foundational business knowledge is established, the occupational specialism hones in to applying specific marketing skills to projects.

Along the way you’ll build the skills employers value most: confidence in presenting and communicating, data and insight skills, creative problem-solving, project planning and teamwork, and a strong understanding of how marketing fits within a modern business — including key areas like sustainability, professional practice, and working within legislation and regulation. By the time you finish, you’ll be ready to progress into skilled employment, an apprenticeship or higher study with a qualification designed to match the needs of today’s marketing industry.

How will I be assessed?

You’ll be assessed through a mix of exams and projects, designed to test both your knowledge and your ability to apply it in realistic marketing contexts.

1) Core component (50% of the Qualification)

Two written exams:

Core Paper 1: Business Principles — 2.5 hours, 90 marks
Core Paper 2: Principles of Marketing, Sales and Procurement — 2.5 hours, 90 marks

One Employer Set Project (ESP):

10 hours, 108 marks (completed in a set assessment window)

2) Occupational Specialism (Marketing) (50% of the Qualification)

One externally assessed Marketing project:

24.5 hours, 165 marks (completed during a window)

How it’s graded (at a glance)

Core exams + ESP: graded A–E* (or unclassified)
Occupational Specialism: graded Pass / Merit / Distinction (or unclassified)

Any trips?

There are some exciting trips opportunities as part of the course including:

Team building activities at a local outdoor centre
Cadbury's world
Thorpe park

More trips to come!

Are there any costs involved?

Cirencester College is moving towards a 'bring your own device' way of working, so students may be expected to have their own device.

Device Requirements

COURSE_DEVICE
If you already own a device that meets the technical requirements of your course, you are welcome to bring it with you to college.
If not, more information on a convenient rental and help-to-buy scheme designed specifically for Cirencester College students is linked below.

Find Out More